£200K for something a kid coulda drawn

The new logo for the london 2012 olympics was unveiled recently (today? not sure). it's sure not impressive for the rumoured £200K spent on branding

What were they thinking?! Even the colours are foul! Doesn't represent either london or the olympics. *shudder*

Gonna have to leave london well before all the banners and branding and advertising goes up in case I get freaked out on the streets.


[Edit: someone beat me to it and set up a petition to get rid of it!]